by: Bryan Kumar
There's a popular myth floating around implying that your product has to be hundreds of pages long if it is to make you any real money.
That's a big lie.
More money is being made out there than ever before, by individuals selling short, focused reports! And it's growing at incredible rates.
The classic example that always comes to mind is Internet Cash Machines by Allen Says. That book was released some time ago, yet it's still selling by the thousands to this day! Other great examples are Magic Letters (which really started it all) and 7 Secrets to Unlimited Traffic. That last one is no more than 15 pages long! Yet, it's still being downloaded from thousands of sites.
The bottom line is...when it comes to info-products, size doesn't necessarily matter! Quality does! You could make just as much money with a 15-page book as you could with a 100-page one. In fact, you can make more with the former. I'll show you how shortly.
Profit potential aside, there are many other great reasons to create these little ebooks...
They are very easy to put together; it doesn't require much work.
They can be completed within a few weeks, a few days, and sometimes even a few hours!
They are really not that difficult or time consuming to market.
They are especially great for new marketers (with little or no experience) and are also easy profit generators for seasoned marketers. And...
Most importantly, they allow you to spread your risk.
You see, it all boils down to time and money i.e. time management and positive cash flow.
Time is a very precious commodity, especially if you still have a 9 to 5 job to deal with. And, we already know that all of our projects will not be home runs. In fact, there's a good chance that a few of them will be complete flops. That's the reality most of us have to deal with.
So, if you invest a lot of time and energy into creating a monster ebook that turns out to be a dud, you would have lost all the time and energy you put into that project, with nothing to show for it.
On the other hand, if you had spent only a couple of weeks to create a much shorter ebook which also turned out to be a dud, you could quickly pull that one out and replace it with another short one. Your risks are dramatically reduced and your chances of putting out a winner is increased!
It's better to create 10 little ebooks per year and have 2 of them flop (which means 8 of them are bringing in the cash!) than to only create one or two big ebooks in that same year and risk having them both flop. There is also a much better chance that 1 of your products will be a hot seller if you have 10 of them out there, instead of just one or two.
Now, let's look at profit potential...
If each one of these 8 books bring in $1000 per month for you, the profits can add up quickly. If your goal is to pull in $100,000 in the coming year, you have a much better chance of getting there with 8 to 10 small ebooks bringing in $1000 per month each, instead of relying on just one big ebook alone to pull in the entire $100,000.
And...even if you pull in just a few hundred per month from each of the 8 books, that's still a heck of a lot better than what most people are making online.
Here are a few more ways you can ensure that you profit from these short ebooks, well into the future...
You can offer each one as a backend (followup) product for the other.
You can bundle them up later and sell them as a brand new package, with a different price tag.
You can use some of them (especially if they don't sell too well on their own) as bonuses for your other products, to increase the perceived value of the 'package.'
You can also use some of them purely as list builders. (Give them away for free, swap them with other marketers, or whatever. The fact that it only took you a week or two to create them offers you a lot more options and flexibility.)
And, if you're still passionate about creating that monster ebook, why not break it up into smaller projects and start selling each one as they get completed?
For example, if you want to create the "complete" 'online marketing' guide, you could start by creating a small ebook on just 'sales copy writing' and start selling it. Then, create another on 'product development' and get that one out as well. And so on...
In the end, you can bundle them up together, or combine them into one mega book and sell it. Your time is much better spent that way. And...you also have some cash coming in while you work on your projects.
Many of us continue to chase after that one million dollar idea and miss many of the smaller $100,000 projects along the way.
These smaller products are much easier to create, are much easier to roll out, don't require a large investment of your time, energy or money, and they greatly reduce your risks.
They are also probably the fastest way to get your name out there and build credibility for yourself and your business. You can really do some serious damage with these mini ebooks, as long as you provide valuable information in them.
Here's to your next successful "Mini E"... book, that is. ;-)
Best regards,
Bryan Kumar
F.R.E.E Special Bonus Report!
How to Profit From The Internet in 24 Hours or LESS... Guaranteed! Just Go To This Site: http://www.bryankumar.com/24reportak.htm
Copyright © 2002-2005 by BryanKumar.com. All Rights Reserved.
About The Author
Bryan Kumar has been teaching others how to profit from the Internet quickly and easily, using informational products, since 1996. His ebooks and reports have received rave reviews from some of the best marketing minds online. Bryan is best known for taking the most powerful marketing strategies and concepts, and simplifying them so it's quick and easy to implement. You can learn more about him at: http://www.BryanKumar.com
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The Vital Few
by: Paul Lemberg
Back in the 19th century, an Italian economist quantified the general relationship between a minority of producers and a majority of output. Sound familiar? The simplified version of Vilfredo Pareto's ratio, known as the 80/20 rule or the Pareto Principle, says that in most cases, 80% of production comes from 20% of producers.
Quality guru J.M. Juran referred to Pareto's principle as "The Vital Few and the Trivial Many". If you are running a company the 80/20 rule has powerful implications for every area of your business.
Pareto's postulate says 20% of your effort will generate 80% of your results. There is also a corollary: 20% of your results absorb 80% or your resources or efforts.
The game is knowing which is the right 20% - distinguishing the Vital Few from The Trivial Many. 20% of your customers yield 80% or your revenues, and 20% of your customers yield 80% of your profit. But not necessarily...
The Vital Few
Sweep Away Colic Baby Crying with White Noise
by: Cherie Stirewalt
It doesn?t make sense does it?
You do everything possible as a new parent to keep your baby healthy and happy.
So why is it, your baby decides to start screaming inconsolably right around dinner time?
Just when you need it least.
Ask yourself?
If you?ve answered yes to the above questions, you might have a baby with colic.
Colic is the diagnosis many pediatricians tag on a baby who is otherwise healthy and thriving, but follows the ?Rule of Threes? as stated above.
A colic baby has episodes of inconsolable crying beginning around the 3rd week of life, lasting...
The Pros and Cons of Broadband Internet Phone
by: Mark Hipp
Most people don't know that they already have everything they need to start saving money using internet telephony, or VoIP. All you have to have is a regular telephone and high-speed internet access. That's it! If you have both of those, you are ready to start saving loads of money on local and long distance phone calls.
It is inevitable that VOIP will replace traditional telephone service at some point. The only question is when should you jump in?
VOIP is quickly becoming more reliable and receiving wider acceptance. In fact, phone companies are already taking advantage of the technology to provide cheaper long distance rates. Like any emerging technology, however, there are kinks in the system that are still being worked out.
Advantages:
Internet Phone Service has numerous advantages over traditional telephone service. The most obvious is the cost benefits. If...
The Pros and Cons of Broadband Internet Phone
5 Ways To Improve Your Adsense Earnings
by: Erika Ackerman
If webmasters want to monetize their websites, the
great way to do it is through Adsense. There are lots
of webmasters struggling hard to earn some good money
a day through their sites. But then some of the
?geniuses? of them are enjoying hundreds of dollars a
day from Adsense ads on their websites. What makes
these webmasters different from the other kind is that
they are different and they think out of the box.
The ones who have been there and done it have quite
some useful tips to help those who would want to
venture into this field. Some of these tips have
boosted quite a lot of earnings in the past and is
continuously doing so.
Here are some 5 proven ways on how best to improve
your Adsense earnings.
1. Concentrating on one format of Adsense ad. The one
format that worked well for the majority is the Large
Rectangle...
5 Ways To Improve Your Adsense Earnings
Strengthen Your Website Content With Online Database Access
by: David Riewe
Website content, as articles, has taken center stage as web publishers scramble to differentiate their online offers. As both the quantity and quality of articles have accelerated, so too have online directories. These directories often resemble mere lists, but they can be powerful content additions that serve to deepen the value of the overall selling proposition by helping users in locating critical, related resources that for the visitor is otherwise much too time consuming.
On today's websites, it is not uncommon to find online databases designed to provide the data-hungry website visitor with more comprehensive database management functions which are far superior to list-style directories. At a minimum, we find web-driven data pages that include search and display functions which facilitate quick and easy manipulation of back-end SQL databases. Many sites also...
Strengthen Your Website Content With Online Database Access
The Universal Law of Attraction Never, Ever Goes On Strike
by: Steve Bailey
There are numerous sources on the store bookshelves and the
Internet that cover the topic of how our Consciousness shapes our reality through thought and feeling.
.. and it's easy to glaze over it when you've read it over
and over:
Like Attracts Like, and staying focused on a single goal gets you to that goal.
And what eventually happens after reading enough material on this, is that this constant re-hash of this principle of The Law Of
Attraction can start to blur on your scale of importance.
It just loses its position on your radar.
You might then make the mistake of seeing these Universal
principles as merely:
Inspirational and Feel-Good. The
new ideas then start sounding old, and they get relegated to
merely being something that promote a "Positive Attitude"
Using the Sun to Power Your RV
by: Rick Chapo
Jumping in your RV and leaving the rat race for the weekend is an American tradition. Did you know you can provide power to your RV with the sun while getting away from it all?
The Sun is Everywhere!
One of the biggest misconceptions regarding solar power is that it is limited to large panel systems on roofs. Au contraire! With new nanotechnology, solar power systems will soon be applied with the paint you use to improve your home. That?s still two or three years away, so what about now?
If you enjoy taking the RV out for an excursion, you can use solar power to provide your electrical needs. Whether you are going camping or to a NASCAR race, it is an exceedingly simple process.
Unlike homes, RVs run on direct current electricity. This makes them perfect for solar electricity since solar systems produce direct current electricity instead of alternating current. Put another way...
Using the Sun to Power Your RV
Spyware The Enemy To You And Your Computer
by: John Maier
There is a good chance that if you are actively online with your computer system that in some way spyware will get installed. All it takes is just clicking on the wrong site or by signing up for some web programs. Pretty much everyday there is a new form of spyware that has been created by someone or some company that is seeking information. Also with the easy availability of high speed internet services it has made the spread of spyware even faster and easier.
Spyware was originally designed to monitor and transmit back information to its ?home? or creator without the user?s knowledge sometimes. This data would used to send back advertising ads usually popup to your computer. Over time spyware has changed and grown and now it has four biggest types of ?malicious software? and threat to computers worldwide along with viruses, Trojans and worms.
So what are the major dangers with...
Spyware The Enemy To You And Your Computer