Generators > Strengthen Your Website Content With Online Database Access

Strengthen Your Website Content With Online Database Access

by: David Riewe

Website content, as articles, has taken center stage as web publishers scramble to differentiate their online offers. As both the quantity and quality of articles have accelerated, so too have online directories. These directories often resemble mere lists, but they can be powerful content additions that serve to deepen the value of the overall selling proposition by helping users in locating critical, related resources that for the visitor is otherwise much too time consuming.

On today's websites, it is not uncommon to find online databases designed to provide the data-hungry website visitor with more comprehensive database management functions which are far superior to list-style directories. At a minimum, we find web-driven data pages that include search and display functions which facilitate quick and easy manipulation of back-end SQL databases. Many sites also include options to add, edit, delete, print, and even download data directly from the database to the desktop, all enabled with multiple levels of login/password security. While this is not revolutionary, the technical expertise required to build database-driven web pages has been the domain of more sophisticated online publishers who not only owned the back end database outright, but possessed the required expertise to build and maintain such access for their loyal constituents.

But that has all changed. A flurry of new, low-cost desktop tools have entered the scene, leveling the playing field for the budget-strapped internet marketer who, until recently, was limited to throwing in a basic "telephone book" style directory in an attempt to bolster his value proposition.

Three such tool categories warrant a closer look:

Web data extraction tools costing less than $400 enable web content, as "repeating data", to be easily extracted to MS Excel, MS Access, or virtually any SQL database in high volume. This data serves to build, or at least augment the publisher's's new online database. (Ideally, one should first obtain permission from the website owner before scraping large volumes of data).

The next challenge is to manipulate the collected data now resident in multiple files, and often in disparate data formats. Though list processing applications have long been available, lower cost tools now offer powerful merge/purge capabilities without the need to import and export files in the process. Some simple routines and the data is ready to upload to the database on the host web server.

Finally, the publisher builds the web pages which access the database. Perhaps most exciting is the arrival of a wide variety of desktop code generators, many which are open source, that allow a non-programmer to build customized web pages that rival the database search, display, add, edit,delete and download capabilities previously reserved for the more technical publisher. No longer is the web publisher required to know a single SQL command to accomplish this feat. Amazingly, most of these tools generate pure PHP or PERL code. All that remains is to upload the generated code to the host database and the project is complete. The website now houses a "living, breathing" database, to the extent that the publisher desires to maintain fresh data.

One of the more common, and simple applications of database-driven web pages is to build versatile Frequently Asked Questions (FAQ) pages. Questions and answers can be queried by category (e.g. pricing, product) or keyword (e.g. sporting goods), while enriching the users support experience.

How can such newfound capabilities be monetized? The possibilities are plenty. Limited datasets can be made freely searchable and viewable for casual visitors, though it's usually wise to request that the user register even if membership is free. The idea is to prime the pump, getting casual users to thirst for more comprehensive database access. Extended and full database access can be reserved only for paid members.

Never has a publisher had such power to build data-rich content that can serve to immediately strengthen his unique selling sales proposition. In the old paradigm, he who owned the data held all the power. Today, data is everywhere for the internet entrepreneur. By applying the latest database tools, any website publisher can now cement the most loyal of customer relationships by ensuring that his customer has a reason to keep coming back.

Web visitors have a difficult enough time sorting out the perceived sameness of online offerings. For the content builder, there are few better methods to establish and lock in immediate credibility with customers than to implement an easily accessible database that underscores the site's overall content theme.

About The Author

David Riewe - Internet Marketer and Publisher - Try his FREE Ezine "The Ultimate Marketing Tips" that that will Make Your Business An Outstanding Success! http://www.riewe.com.

The Universal Law of Attraction Never, Ever Goes On Strike

The Universal Law of Attraction Never, Ever Goes On Strike

by: Steve Bailey

There are numerous sources on the store bookshelves and the
Internet that cover the topic of how our Consciousness shapes our reality through thought and feeling.

.. and it's easy to glaze over it when you've read it over
and over:

Like Attracts Like, and staying focused on a single goal gets you to that goal.

And what eventually happens after reading enough material on this, is that this constant re-hash of this principle of The Law Of
Attraction can start to blur on your scale of importance.
It just loses its position on your radar.

You might then make the mistake of seeing these Universal
principles as merely:
Inspirational and Feel-Good. The
new ideas then start sounding old, and they get relegated to
merely being something that promote a "Positive Attitude"

The Universal Law of Attraction Never, Ever Goes On Strike

Generators > The Universal Law of Attraction Never, Ever Goes On Strike

The Pros and Cons of Broadband Internet Phone

The Pros and Cons of Broadband Internet Phone

by: Mark Hipp

Most people don't know that they already have everything they need to start saving money using internet telephony, or VoIP. All you have to have is a regular telephone and high-speed internet access. That's it! If you have both of those, you are ready to start saving loads of money on local and long distance phone calls.

It is inevitable that VOIP will replace traditional telephone service at some point. The only question is when should you jump in?

VOIP is quickly becoming more reliable and receiving wider acceptance. In fact, phone companies are already taking advantage of the technology to provide cheaper long distance rates. Like any emerging technology, however, there are kinks in the system that are still being worked out.

Advantages:

Internet Phone Service has numerous advantages over traditional telephone service. The most obvious is the cost benefits. If...

The Pros and Cons of Broadband Internet Phone

Generators > The Pros and Cons of Broadband Internet Phone

Fast Money Making

Fast Money Making

by: Jack Sinclair

Fast money making sounds like the world of con artists.
But what if it wasn't? I find that fast money making is really a mental state of mind more than anything.

For instance, there's a Clickbank book called "Emergency Cash Generators", and I bought it.
I read it.
And wow - it works!
Over 100 fast money making systems - all legitimate and kosher.
Like the peephole idea. Go to a new suburb and install a new peephole on the front doors of those shiny new homes.
That's right - fast money making doesn't need to be underworld.
Anyone can do it, you just need to believe it can be done.

Of course, on the web, fast money making is the basis of all the matrix programs, those money programs that don't really have a product, but you can make money if you get in at the top. In matrix programs, people that don't join in the first 2 days usually never...

Fast Money Making

Generators > Fast Money Making

Promoting My Affiliate Programs. How?

by: Vickie J. Scanlon

Getting your website up, is really just the first phase of your journey to a career on the Internet. You must promote your website, your product or your service to the world. Well, how do you do it? Maybe this article might help you in getting started or give you additional ideas.

There are many different ways to promote your affiliate program, however, it depends upon what type of program it is, ?Your Turnkey Program? or Affiliate Linked-Program for selling a product.
Hmm-mm, interesting.
What works, what doesn?t?

GET OUT THE WORD

Bulk Emailing ? Bulk emailing use to be the craze.
Did you notice the word use to be the craze.
That has changed with the stricter spam rules and penalties ? all to protect us.
But bulk emailing can be done, if you have an opt-in list ? such as, through a newsletter.
But don?t overextend the...

Promoting My Affiliate Programs. How?

Generators > Promoting My Affiliate Programs. How?

Five Time Tested & Proven Ways To Promote Your Web Site

Five Time Tested & Proven Ways To Promote Your Web Site

by: Lawrence Deon

One of the biggest hurdles online marketers face is web site promotion. There are literally countless ways to promote online; some are good while others are a complete waste of time.

What works? Well there are several good strategies to get your message out to your niche. Each strategy will produce different results for various niches.

Contests or Sweepstakes

Holding a contest or sweepstakes is a proven way to promote your web site. You can announce your site to hundreds of web sites that list free contests and sweepstakes.

Press Releases

One of the most powerful promotion strategies is sending out press releases about your contest or sweepstakes. Ask entrants to your contest or sweepstakes if they would accept offers from your business in the future by e-mail.

Chat Rooms or Forums

Use online chat rooms to promote your web site. Find...

Five Time Tested & Proven Ways To Promote Your Web Site

Generators > Five Time Tested & Proven Ways To Promote Your Web Site

Small Prints Matter

Small Prints Matter

by: Florie Lyn Masarate

What is the main purpose in getting your work printed? The purpose is for others to read them and get something out of them. By getting something out of these prints, there lies the basis for your printing job to become the success that you have intended it to be. Business wise, these prints are the money generators that these owners have the great need for. The smallest of printing material can make phenomenal revenues.

Postcards, even in their tiniest sense, can be the best source of keeping the income coming into a business or a company. The purpose in sending postcards into your prospective customers is to make money than the money you spend in the mailing of these cards. If you think you would not profit from this, the probability is you will not send it in the first place. Then there is also the fact that the more creative and beautiful your postcard is, the more response it will bring than those...

Small Prints Matter

Generators > Small Prints Matter

How to Write Web Page Titles to Enhance Your Site Exposure

How to Write Web Page Titles to Enhance Your Site Exposure

by: Kempton Smith

A carefully-written title for your web page can enhance your
site exposure and attract more visitors. Here's how to write
an effective web page title.

What is a web page title?

In your web page HTML code, the page title (also called the
title element or just the title) is the text that is
enclosed by the opening and closing TITLE tags.

The title should be placed between the HEAD tags, ideally
just after the beginning HEAD tag and before the first META
tag.

The title is one of the most important elements of a web page for a variety of reasons.

*Most browsers will display your page with the title at
the top of the browser window.

*If visitors bookmark your page in their browsers, their
bookmark lists will show your page using just the title.
Many web page...

How to Write Web Page Titles to Enhance Your Site Exposure

Generators > How to Write Web Page Titles to Enhance Your Site Exposure

It's No Good Having A Killer Product If You Don't Have A Killer Website

by: Steve Tanner

Read the title of this article over a couple of times in your head so it really starts to sink in.

So what does this title really mean. Well, there's no beating around the bush with this one... it means exactly what it says.

If your site is NOT an order-pulling, money-sucking mean machine then it's not really worth promoting your product, whether it's a killer product or not.

It is vital that your site has a well-written and extremely powerful sales letter that will hook your prospects and reel them in like a fish.

Your goal is to walk your prospect through your sales letter straight to your order page where they will be so excited, they would have already whipped out their credit card from their wallets.

"Your Site MUST Influence Visitors To Buy"

Now ask yourself this... "I have an amazing product but do I really have a killer...

It's No Good Having A Killer Product If You Don't Have A Killer Website

Generators > It's No Good Having A Killer Product If You Don't Have A Killer Website

How Spyware Gets to your Hardrive

by: Mitch Johnson

The average internet user?s computer is very likely to have some sort of hidden spyware infection that is slyly monitoring their internet activities.

Thousands of spyware applications exist making it difficult for users to avoid the threats when using the internet for numerous purposes. While online you could become infected with spyware by downloading games, music, screensavers, pop ups, pictures,...

spyware How Spyware Gets to your Hardrive Strengthen Your Website Content With Online Database Access Generators

Generators > How Spyware Gets to your Hardrive

Making Your Baby?s Clothes Last!

by: Kirsten Hawkins

As any mother with a young child will tell you, babies grow very quickly. So for new mothers, making the most out of baby clothes is of the utmost importance. So what do you do when those onesies just don't quite snap anymore? How do you get an extra month out of those jeans that are a little too short for the winter months?

The great thing about onesies, is that they're a very workable cotton fabric...

Strengthen Your Website Content With Online Database Access Making Your Baby?s Clothes Last! socks Generators

Generators > Making Your Baby?s Clothes Last!

In Marketing You Need To Focus On The Benefits

by: Peter Geisheker

In this marketing article I discuss the most important element of marketing - turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features.

So what is a benefit compared to a feature?

A benefit explains how a product or service will help a person. If I buy this product, how will it make my life better?...

cooper tires Strengthen Your Website Content With Online Database Access

Generators > In Marketing You Need To Focus On The Benefits

DUI: What You Need To Know Now!

by: Frederic Madore

DUI. Driving Under Influence.

You've been told a thousand and one times that you shouldn't drive and drink. Or take drugs for that matter. But when you do get into that sticky DUI situation, here are important information that will get you through your ordeal.

Arrested for DUI.

Once you're arrested for DUI, this is what happens. The officer who caught you will immediately send a copy of the...

DUI: What You Need To Know Now! Strengthen Your Website Content With Online Database Access Generators

Generators > DUI: What You Need To Know Now!

Learning to Listen

by: Jason Mills

In recent years, there have been great advances in the technology of hearing aids. Cochlear implants have become commonplace in many parts of the world, and digital hearing aids have eclipsed their analogue counterparts in common usage. Hearing aids have certainly come a long way, from the days of ear trumpets. The following is a timeline of key developments in the advance of hearing aid technology.

? 1550 ? The theory...

cosmetic surgery Strengthen Your Website Content With Online Database Access

Generators > Learning to Listen

Great Job Resumes: The First Step To Landing Great Jobs

by: Paolo Basauri

How Important are Job Resumes in Securing the Perfect Job?

The function of outstanding job resumes is to get the attention of your potential employer. More than simply a listing of your accomplishments, education, skills and experience; a job resume is the first point of contact you have with the company with whom you are seeking employment. No matter what skill set you bring to the...

sample resume Strengthen Your Website Content With Online Database Access Great Job Resumes: The First Step To Landing Great Jobs Generators

Generators > Great Job Resumes: The First Step To Landing Great Jobs