It's No Good Having A Killer Product If You Don't Have A Killer Website

 by: Steve Tanner

Read the title of this article over a couple of times in your head so it really starts to sink in.

So what does this title really mean. Well, there's no beating around the bush with this one... it means exactly what it says.

If your site is NOT an order-pulling, money-sucking mean machine then it's not really worth promoting your product, whether it's a killer product or not.

It is vital that your site has a well-written and extremely powerful sales letter that will hook your prospects and reel them in like a fish.

Your goal is to walk your prospect through your sales letter straight to your order page where they will be so excited, they would have already whipped out their credit card from their wallets.

"Your Site MUST Influence Visitors To Buy"

Now ask yourself this... "I have an amazing product but do I really have a killer converting website?"

If you're not really sure, take a look at your web stats:

Armed with this information, you can now look at how well your site is performing and how you can improve your site's conversion rate.

As you probably well know, the industry standard conversion rate is 1% which is not bad, but then again not that good either.

If your site is converting under 1% then it needs serious and immediate attention because you're losing a lot of money, more so if you have a high traffic site.

Let's just take a look at a quick example, so you can see it more clear in black and white.

Let's say your site converts a 0.5% and you only receive 100 unique visitors per day. Your product sells at $97.

This means that you're roughly selling half a product a day, an average of 15 sales per month, right?

100 visitors per day x 30 days = 3,000 visitors per month.


3,000 x 0.5% = 15 (15 sales per month)

15 sales x $97 = Monthly income of $1,455

This is definitely NOT a killer site. It would need major time spent on creating a high converting sales letter.

Now, let's say you have your current sales letter scrapped and a brand new one created that converts at 1.5%

How does this affect your monthly income? Let's take a look.

100 visitors per day x 30 days = 3,000 visitors per month.


3,000 x 1.5% = 45 (45 sales per month)

45 sales x $97 = Monthly income of $4,365

$4,365 - $1,455 = $2,910

That's nearly an extra $3,000 per month without generating any extra traffic to your site.

Do you see how powerful a well-written sales letter can be.

It doesn't matter what kind of product you're selling and it doesn't necessarily have to be a marketing 'How To' product.

You could be selling a product to do with travel, gardening, pets, music, sport, dating, cooking, it doesn't matter.

But what does matter is, if you want to see a pile of orders in your inbox every morning when you wake up, then your sales copy has to be nothing short of order-pulling.

It MUST be a high sales converter otherwise you're leaving a pile of cash on the table which should really be in your bank account.

So what conversion rate would I class to be a killer site... 1.5%?

No... 1.5% is good, but there is room for improvement.

What about 2%?

Now we're getting somewhere. 2% is a great conversion, obviously 2.5% is even better and I'd be pretty happy if my site was converting between 2% and 2.5% but personally, I still wouldn't class it as a killer site.

This is what I like to aim for... the 3% mark.

Now we're definitely talking. I'd class a site converting 3% of it's visitors into paying customers as a killer site.

Personally, I prefer NOT to use sales letter generators but to write my sales letters from complete scratch starting with a blank piece of paper.

I find that this gives me great scope and does not limit my creative juices as if I were to use a generator.

My websites have seen conversion rates as high as 3.8% which I feel is pretty darn good.

Along with a powerful sales letter, it is advisable to have a quality set of graphics, so your site likes professional.

If your site has a quality look to it, then your potential customers are more than likely to think that your product is of high quality.

This can also improve sales dramatically because seeing a picture of your product makes it look like a real physical product that they can get their hands on.

People like to see things before they buy. So when you show them a picture of your product, this will increase it's perceived value inside your prospects head and this will increase your sales.

By using world-class website graphics, some marketers have experienced a conversion rate increase of over 400%.

A quality looking website, pleasing to the eye and an amazingly powerful sales letter when put together, will create a site that will influence prospects to buy.

Copyright 2005 OneForce Marketing

About The Author

Steve Tanner has been marketing online since 2002 and has created many best-selling products. His latest project is a brand new service called Sites That Influence and is sure to be another online hit. Just go to: http://www.SitesThatInfluence.com.


Brian Urlacher

Brian Urlacher


 by: Bob Johnson

Born in May 1978, this Pasco, Washington native is now an NFL linebacker for the Chicago Bears. As a child, Brian Urlacher moved to Albuquerque, New Mexico with his mother. Following high school, Brian went on to attend college at the University of Mexico. It was here that he shined as a strong safety for the University football team. Upon graduation, he immediately began pursuing his goal to play professional football and was drafted by the NFL?s Chicago Bears. While most of his experience was as a safety position, he was assigned the position of middle linebacker for the Bears, which gave him the opportunity to showcase his tackling abilities, intelligence, speed and aggressive approach toward winning. An instant star, Urlacher was awarded the title of NFL Defensive Rookie of the Year in 2000. Such recognition is not an easy feat, but everything seemed to fall in place for the youngster as he quickly rose to the top...

Brian Urlacher
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Promoting My Affiliate Programs. How?

Promoting My Affiliate Programs. How?

 by: Vickie J. Scanlon

Getting your website up, is really just the first phase of your journey to a career on the Internet. You must promote your website, your product or your service to the world. Well, how do you do it? Maybe this article might help you in getting started or give you additional ideas.

There are many different ways to promote your affiliate program, however, it depends upon what type of program it is, ?Your Turnkey Program? or Affiliate Linked-Program for selling a product.
Hmm-mm, interesting.
What works, what doesn?t?

GET OUT THE WORD

Bulk Emailing ? Bulk emailing use to be the craze.
Did you notice the word use to be the craze.
That has changed with the stricter spam rules and penalties ? all to protect us.
But bulk emailing can be done, if you have an opt-in list ? such as, through a newsletter.
But don?t overextend the...

Promoting My Affiliate Programs. How?
Generators > Promoting My Affiliate Programs. How?

Time To Say Goodbye To Submission Software?

Time To Say Goodbye To Submission Software?

 by: Paul Fisher

It?s generally agreed in SEM circles that search engine submission is dead, or at least mass-submission is dead.
Firstly, there are only a handful of engines left that are real traffic generators and, secondly, this handful would prefer to find your site than have it forced down their neck.
So can someone tell me why are there still submission software titles being sold?

Well, someone did tell me.
I recently exchanged a series of emails with Michael Kovnick of Cyberspace HQ, the company behind Addweb, and it provided me with the ideal opportunity to discuss the submission software debate.
The latest version of Addweb claims to ?Submit your website to thousands of search engines instantly?.
Now any SEM professional will know that many of these ?search engines? will be nothing more than link farms, and the automated submission of websites to...

Time To Say Goodbye To Submission Software?
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How To Choose Right Keywords To Market Your Website

How To Choose Right Keywords To Market Your Website


 by: Daniel Smith

Anyone who knows anything about how search engines work will tell you that you need to choose the perfect keywords in order to improve your search engine ranking. Yet, if you are relatively new to the website creation scene, you may have very little knowledge about what keywords are, what they do and how they enhance search engine optimization (SEO). Nevertheless, understanding what keywords are and how they work is critical to your websites success and the amount of traffic you will receive at your website. Let?s take a look at what keywords are and how to choose the right keywords to improve your SEO techniques. In doing so, you will immediately be able to put such knowledge to use and improve your page ranking in search engines.

Keywords are used by search engines to determine whether or not your web pages will address the needs of Internet users that are conducting a search....

How To Choose Right Keywords To Market Your Website
Generators > How To Choose Right Keywords To Market Your Website

How To Conceal Your Website's "Fingerprint" From The Search Engines

How To Conceal Your Website's "Fingerprint" From The Search Engines

 by: Satyajeet Hattangadi

The internet marketing industry is now flooded with various page and portal generators.

In the good old days the gateway page generators did very well, earning a lot of money for many people.

Then the search engines began to crack down on robot-generated pages, a trend which has led to the demise of such tools.

But how is it that the search engines are able to track down these sites so fast?

Well, its not rocket science. Believe me, even you could track down a site within minutes if you knew how to find its fingerprint.

A fingerprint for a site is usually a piece of text or a paragraph or at times a particular CSS style that the software repeats for all the sites it generates.

In fact that's why I always advise customers of my portal generation software Niche Portal Builder (http://www.novasoft-inc.net)...

How To Conceal Your Website's "Fingerprint" From The Search Engines
Generators > How To Conceal Your Website's "Fingerprint" From The Search Engines

Small Prints Matter

Small Prints Matter


 by: Florie Lyn Masarate

What is the main purpose in getting your work printed? The purpose is for others to read them and get something out of them. By getting something out of these prints, there lies the basis for your printing job to become the success that you have intended it to be. Business wise, these prints are the money generators that these owners have the great need for. The smallest of printing material can make phenomenal revenues.

Postcards, even in their tiniest sense, can be the best source of keeping the income coming into a business or a company. The purpose in sending postcards into your prospective customers is to make money than the money you spend in the mailing of these cards. If you think you would not profit from this, the probability is you will not send it in the first place. Then there is also the fact that the more creative and beautiful your postcard is, the more response it will bring than those...

Small Prints Matter
Generators > Small Prints Matter

Strengthen Your Website Content With Online Database Access

Strengthen Your Website Content With Online Database Access


 by: David Riewe

Website content, as articles, has taken center stage as web publishers scramble to differentiate their online offers. As both the quantity and quality of articles have accelerated, so too have online directories. These directories often resemble mere lists, but they can be powerful content additions that serve to deepen the value of the overall selling proposition by helping users in locating critical, related resources that for the visitor is otherwise much too time consuming.

On today's websites, it is not uncommon to find online databases designed to provide the data-hungry website visitor with more comprehensive database management functions which are far superior to list-style directories. At a minimum, we find web-driven data pages that include search and display functions which facilitate quick and easy manipulation of back-end SQL databases. Many sites also...

Strengthen Your Website Content With Online Database Access
Generators > Strengthen Your Website Content With Online Database Access

5 Ways How You Can Boost Your Google AdSense Earnings

5 Ways How You Can Boost Your Google AdSense Earnings


 by: Mohd Fairuz

Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!

Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I'm sure you'll see a difference in your AdSense income.

Here are the tips:

  1. I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336x280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click...

5 Ways How You Can Boost Your Google AdSense Earnings
Generators > 5 Ways How You Can Boost Your Google AdSense Earnings